A lot of marketers talk about their best marketing tool.
Ask a group of marketers what their most valuable
marketing tool is and you'll get a variety of answers.
Some of the replies will be:
Email
Autoresponders
Search Engine Placement
Pay Per Click Search Engines
Linking
So which one is it?
None of the above.
The most valuable tool in your marketing arsenal is
the awesome power of your mind.
Being rational and creative will take you further than
ant marketing method or technique.
Right now the big fear is the rapid changes in the
effectiveness of email.
Many marketers have become spoiled by the ease and
effectiveness of email.
Now that some changes have taken place, everyone is
running around crying "The sky is falling."
Well the changes are here, so forget the "thumb sucking"
and "pity parties" and get on with it.
Start putting that high performance mind of yours to
work and start getting creative.
Every problem is an opportunity to cash in on.
Get out your thinking cap and start finding ways to
build your business in spite of the changes.
Find ways to build your business on the new internet
and by solving your problem, you've created a new
opportunity.
Once you've developed a system that works, others will
pay to learn your secret.
Problem solvers are always in demand.
The great motivational speaker Charles Tremendous Jones
says he prays every day that he'll be sent problems.
Why?
He knows that if he receives enough problems, he can
cash in on some of them.
So rev up your high performance mind, the sky isn't
falling.
So next time someone wants to know your most valuable
marketing tool, I hope you answer that powerhouse
between your ears.
Wishing You Success, John Colanzi
Your Valuable Marketing Tool
